The blog
Our field notes on web development, SEO, digital marketing and the sensible use of artificial intelligence. Written by the team, not by a bot.
Development
July 2, 2026 · 8 min read
Native site or WordPress: choosing without regret
WordPress powers 40 % of the web, yet it is not always the right tool. When a hand-coded site beats a CMS — and when it doesn't.
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SEO
June 18, 2026 · 10 min read
SEO in 2026: the checklist that still matters
Core Web Vitals, structured data and search intent replaced keyword stuffing. What actually moves rankings today.
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Marketing & AI
June 4, 2026 · 9 min read
Generative AI in your marketing: useful, without a penalty
Google does not penalise AI-written content — it penalises worthless content. How to use these tools without wrecking your SEO.
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Conversion
May 21, 2026 · 7 min read
A pretty site isn't enough: seven levers that convert
Traffic without conversion is a cost, not an investment. The concrete principles that turn a visitor into a customer.
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Move from theory to a concrete estimate in a few questions.