Search engine optimisation
A beautiful, usable, content-rich site is good. Being found on the web is better.
Two levers, two logics
Organic search — SEO
SEO applies techniques that, when followed, place a site among the top results. Google sets rules our agency knows well, so we can lift your ranking and turn prospects into customers.
Paid search — SEA
SEA runs ad campaigns on Google Ads, Microsoft Advertising or Yandex, bidding on keywords you define in advance. Ads appear in the results pages, marked as sponsored.
Six pillars of organic search
The methodology our specialists apply to raise the ranking of a website.
Keywords
Relevance, competition and search volume: defining the primary and secondary keywords for your content.
Titles and META tags
Working keywords into page headings, the Title tag and the Meta Description to reach your future customers.
Performance
Caching, SSL, Core Web Vitals measured with PageSpeed Insights and Search Console: a fast, secure and usable site.
Content optimisation
Rich, engaging content written in the language of the audience you want to reach.
Rich snippets
Structured data, reviews, carousels and images: a clearer preview in the results, so more clicks.
URL indexing
Checking link quality, submitting the sitemap and monitoring indexing in Search Console.
Request your SEO audit
You will receive a detailed report pointing to the improvements worth making.