Car rental in Sousse: a brand, a trilingual site, a three-step booking

Renting a car in Sousse is a search made by two very different audiences: locals comparing prices, and travellers preparing their arrival from abroad, often in English, sometimes in Arabic. They don't search for “car rental” but for “car rental in Monastir” or “at Enfidha airport”. OZ Cars' site had to answer each of them, in their language and for their place.

A brand before a website

The project started with the visual identity. The chosen logo takes the shape of a licence plate: a sign understood without translation, from the agency car park to the airport desk. Alongside it we delivered print-ready business cards, a PDF user guide and an Excel workbook to track the fleet and its maintenance.

How do you rank an agency across several cities?

With one page per place. Each city and airport served has its own:

• /location-voiture-sousse, /location-voiture-monastir and /location-voiture-tunis for the cities.
• /location-aeroport-enfidha, /location-aeroport-monastir and /location-aeroport-tunis-carthage for the airports.
• /location-longue-duree-entreprise for companies, with its own message and offer.

The home page title sets the course: “Location de voiture à Sousse — OZ Cars, agence à Sahloul”. Each place page then does the same for its own city.

Three languages, three audiences

The site exists in French, English and Arabic. The traveller booking from abroad finds the same offer as the local customer, without going through a machine translator, and each version can rank for searches in its own language.

The tourist landing at Enfidha doesn't search in French. You have to meet them in their language.

Booking in three steps

Booking takes three steps: dates, times and pickup location, then the vehicle, then contact details. An adviser confirms the request, and payment is made at the agency when the keys are handed over. Every field removed is one more request, as we explain in seven levers that convert.

Content that answers real questions

Beyond prices, the site answers what travellers wonder before renting: a guide to driving in Tunisia (licence, documents, parking), a price grid with duration discounts and an FAQ. Those are exactly the passages search engines and AI assistants pick up in their answers.

On 28 October 2026, PageSpeed Insights gave it 100 for SEO, 100 for best practices, 97 for accessibility and 85 for performance on mobile, plus 3 out of 3 for agentic browsing.

The takeaway

A rental site is won place by place and language by language. OZ Cars has a recognisable brand, a page for every spot where a customer needs a car, and a booking that only asks for the essentials.